Showing 1 - 10 of 51
finding is that incidence of vulnerability is the highest when consumers face complex advertising or when consumers do not …
Persistent link: https://www.econbiz.de/10012036387
Persistent link: https://www.econbiz.de/10015286044
Persistent link: https://www.econbiz.de/10015286491
Persistent link: https://www.econbiz.de/10015286496
Persistent link: https://www.econbiz.de/10015286498
The study had a threefold objective: Collecting data and evidence, testing a range of remedies to improve consumer decision-making and interest in cross-border offers, and estimating savings consumers could make. The preparatory phase involved the collection of qualitative and quantitative...
Persistent link: https://www.econbiz.de/10015288409
Persistent link: https://www.econbiz.de/10015291589
Persistent link: https://www.econbiz.de/10015291603
experiment consisting of a ''stay or switch" exercise and a comprehension test of bills and marketing material; a mystery …
Persistent link: https://www.econbiz.de/10015291618
) and a comprehension test of bills and marketing material; - a mystery shopping exercise that focussed on the availability …
Persistent link: https://www.econbiz.de/10015295097