Popcorn in the cinema : oral interference sabotages advertising effects
Sascha Topolinski; Sandy Lindner; Anna Freudenberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Topolinski, Sascha ; Lindner, Sandy ; Freudenberg, Anna |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 2, p. 169-176
|
| Subject: | Advertising | Embodiment | Persuasion | Marketing | Mere exposure | Werbewirkung | Advertising effects | Werbung | Konsumentenverhalten | Consumer behaviour | Kino | Movie theatre | Marketingmanagement | Marketing management | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366309