My username is IN! : The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Rita R. Silva, Sascha Topolinski
| Year of publication: |
2018
|
|---|---|
| Authors: | Silva, Rita R. ; Topolinski, Sascha |
| Subject: | eBay | online sellers | trustworthiness | word articulation | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Internet-Auktion | Online auction | Internet | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970154