branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …

A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in … advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of … identify the causal effect of TV advertising on demand, highlight threats to the exclusion restriction and monotonicity …

The pricing and advertising of tied add-ons and overages have come under increasing scrutiny. Working with a large … Turkish bank to test SMS direct marketing promotions to 108,000 existing holders of "free" checking accounts, we find that … pricing and advertising, and for models of shrouded equilibria, limited attention, and salience …

This paper explores how advertising impacts the consumer response to news about unobserved product quality …. Specifically, we estimate how British Petroleum's (BP) 2000-2008 "Beyond Petroleum" advertising campaign affected the impact of the … after the spill. However, pre-spill advertising significantly dampened the price response in the short-run, and reduced the …

Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading … example, have become widespread in advertising science. New data and experimentation platforms open the door for firms and … researchers to measure true causal effects of advertising on a variety of consumer behaviors, such as purchases. We dissect the …

advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents … variance in advertisers' ability to generate returns to advertising. We focus on campaigns aimed at boosting sales and tie … advertising expenses to revenues for each advertiser. We find that spending on advertising led to significant increases in …

better understand the effects of the policy, we analyze direct-to-consumer advertising (DTCA) and search engine click …Regression analysis shows that advertising on a prescription drug serves to increase the frequency of online search and …