This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …

maintain brand equity. This book gives marketing and sales professionals the information they need to produce maximum value … from each marketing dollar. Anyone in the financial industry can benefit from this book, from senior corporate management … marketing plans. Researching your plan. Quantitative market research. Qualitative research. The elements of the plan. The SWOT …