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~institution:"Rijksuniversiteit Groningen"
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Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
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Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods
Scheer, Hielke Roelof van der
;
Leeflang, Peter
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1997
Persistent link: https://www.econbiz.de/10000974970
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