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~institution:"Springer Fachmedien Wiesbaden"
~person:"Langner, Tobias"
~subject:"Firmenimage"
~subject:"Markenpolitik"
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
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2014
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3., vollständig überarbeitete und erweiterte Auflage
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