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~institution:"Universität Mannheim"
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Universität Mannheim
National Bureau of Economic Research
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Friedrich-Schiller-Universität Jena
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ECONIS (ZBW)
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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4
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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Process uncertainty and interest group communication strategies
Köhler, Sebastian
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2014
Persistent link: https://www.econbiz.de/10010413407
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6
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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7
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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9
Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das
Konsumentenverhalten
Imschloß, Monika
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2014
Persistent link: https://www.econbiz.de/10010442047
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Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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