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Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda, Sergej von
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2017
Persistent link: https://www.econbiz.de/10011668865
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Managerial decision-making in the innovation process : a multi-method analysis of project review decisions
Reinartz, Dominik
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2016
Persistent link: https://www.econbiz.de/10011618014
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Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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