Mining unstructured data for market insights : a study of representation learning and its value for marketing
vorgelegt von Oliver Borchers, M.Sc. ; Referent: Prof. Dr. Sabine Kuester
| Year of publication: |
Febrauar 2020
|
|---|---|
| Authors: | Borchers, Oliver |
| Other Persons: | Kuester, Sabine (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | User generated content | Marktforschung | Market research | Social Web | Social web | Neuronale Netze | Neural networks | Data Mining | Data mining | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 146 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität Mannheim, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392551