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Are Canadian Farmers Overconfident?
Fryza, Stefanie A.; Mattos, Fabio - Agricultural and Applied Economics Association - AAEA - 2011
Persistent link: https://www.econbiz.de/10009021078
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Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes
Franken, Jason R.V.; Parcell, Joseph L.; Tonsor, Glynn T. - Agricultural and Applied Economics Association - AAEA - 2011
With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates...
Persistent link: https://www.econbiz.de/10009021144
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Risk Attitude & the Structure of Decision Making: Evidence from the Hog Industry
Franken, Jason R.V.; Pennings, Joost M.E.; Garcia, Philip - Agricultural and Applied Economics Association - AAEA - 2011
for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …
Persistent link: https://www.econbiz.de/10009021488
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Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra - Agricultural and Applied Economics Association - AAEA - 2011
Persistent link: https://www.econbiz.de/10009021571
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Distribution Channel Choices of Wineries in Emerging Cool Climate Regions
Sun, Lin; Gómez, Miguel I.; Chaddad, Fabio R.; Ross, … - In: Agricultural and Resource Economics Review 43 (2014) 1
characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …
Persistent link: https://www.econbiz.de/10011142642
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region
Onken, Kathryn A.; Bernard, John C.; Pesek Jr., John D. - In: Agricultural and Resource Economics Review 40 (2011) 1
organic, natural, locally grown, and state marketing program promoted for strawberry preserves. The influence of purchasing …
Persistent link: https://www.econbiz.de/10009201399
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State-Branded Programs and Consumer Preference for Locally Grown Produce
Nganje, William E.; Hughner, Renee Shaw; Lee, Nicholas E. - In: Agricultural and Resource Economics Review 40 (2011) 1
Revitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no...
Persistent link: https://www.econbiz.de/10009201401