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~isPartOf:"A research agenda for digital transformation : multidisciplinary perspectives"
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A research agenda for digital transformation : multidisciplinary perspectives
ERIM Report Series Research in Management
1,007
ERIM Inaugural Address Series Research in Management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
ERIM report series research in management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of retailing
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Journal of marketing
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Journal of the Academy of Marketing Science
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Journal of interactive marketing
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Quantitative Marketing and Economics
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Customer engagement : contemporary issues and challenges
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Customer engagement marketing
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Econometric Institute Research Papers
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Econometric Institute research papers
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Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
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Elgar research agendas
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European review of agricultural economics : ERAE
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GfK marketing intelligence review
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Handbook of marketing and finance
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Handbook of marketing strategy
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Handbook of research on customer equity in marketing
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Harvard business review : HBR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of electronic customer relationship management : IJECRM
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Introduction to a research agenda for digital transformation
Dong, John Qi
;
Verhoef, Peter C.
- In:
A research agenda for digital transformation : …
,
(pp. 1-8)
.
2024
Persistent link: https://www.econbiz.de/10015080848
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2
Data analysis for digital transformation : the example of willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
A research agenda for digital transformation : …
,
(pp. 281-326)
.
2024
Persistent link: https://www.econbiz.de/10015081100
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