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Bildung und Bewertung strategischer Geschäftsfelder im Privatkundengeschäft einer Universalbank
Küspert, Andreas - 1991
Persistent link: https://www.econbiz.de/10013378513
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Hotel property performance : the role of strategic management accounting
Turner, Michael J.; Way, Sean A.; Hodari, Demian; … - In: International journal of hospitality management 63 (2017), pp. 33-43
Persistent link: https://www.econbiz.de/10011705761
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Entscheidungsprogramme der Branchenmixpolitik für regionale Shoppingcenter im Kontext der strategischen Marketingplanung
Martin, Andreas - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001724870
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Effects of ownership change on organizational settings and strategies in a Taiwanese hotel chain
Yang, Jen-te - In: International journal of hospitality management 31 (2012) 2, pp. 428-441
Persistent link: https://www.econbiz.de/10009503299
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An integrated model of cause-related marketing strategy development
Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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Das strategische Marketingpotential der Unternehmung
Richert, Egon - 1992
Persistent link: https://www.econbiz.de/10012699354