Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Year of publication: |
June 2017
|
---|---|
Authors: | Hunt, Shelby D. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 7.2017, 1/2, p. 52-66
|
Subject: | Strategic marketing | Marketing strategy | Resource-advantage theory | Sustainable marketing | Triple bottom line | TBL | Provisioning society | Nachhaltigkeit | Sustainability | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Corporate Social Responsibility | Corporate social responsibility | Strategisches Management | Strategic management |
-
Siminică, Marian, (2015)
-
Hunt, Shelby D., (2015)
-
An ISM approach for modelling the enablers of sustainability in market-oriented firms
Agrawal, Amit Kumar, (2017)
- More ...
-
Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D., (2011)
-
Hunt, Shelby D., (2012)
-
Hunt, Shelby D., (2012)
- More ...