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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~subject:"Corporate Governance"
~subject:"Marketing management"
~subject:"Strategisches Management"
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AMS review : official publication of the Academy of Marketing Science
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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2
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
3
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
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4
Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance
Bharadwaj, Sundar
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 98-102
Persistent link: https://www.econbiz.de/10011429345
Saved in:
5
An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Whitler, Kimberly A.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
Saved in:
6
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
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