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Disruptive marketing strategy
Hult, G. Tomas M.; Ketchen, David J. <Jr.> - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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Markets, infrastructures and infrastructuring markets
Araujo, Luis; Mason, Katy - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 240-251
Persistent link: https://www.econbiz.de/10012819647
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Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea; McDonagh, Pierre - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
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Challenging the troubled status of the marketing discipline
Gustafsson, Anders; Ghanbarpour, Tohid - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 184-187
Persistent link: https://www.econbiz.de/10014225834