Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Year of publication: |
2021
|
---|---|
Authors: | Prothero, Andrea ; McDonagh, Pierre |
Other Persons: | Dyck, Bruno (contributor) ; Manchanda, Rajesh V. (contributor) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 11.2021, 1/2, p. 134-139
|
Subject: | Sustainability | Virtue ethics | Marketing mix paradigm | Marketing 4Ps | Ecofeminism | Ethik | Ethics | Nachhaltige Entwicklung | Sustainable development | Marketingmanagement | Marketing management | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics | Marketing | Corporate Social Responsibility | Corporate social responsibility |
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