Sustainable marketing based on virtue ethics : addressing socio-ecological challenges facing humankind
Bruno Dyck, Rajesh V. Manchanda
| Year of publication: |
2021
|
|---|---|
| Authors: | Dyck, Bruno ; Manchanda, Rajesh V. |
| Subject: | Sustainability | Marketing-mix paradigm | Marketing 4 Ps | Triple Bottom Line | Virtue ethics | Utilitarian ethics | Ethik | Ethics | Nachhaltige Entwicklung | Sustainable development | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Wirtschaftsethik | Economic ethics | Utilitarismus | Utilitarianism | Marketing | Nachhaltigkeit | Öko-Marketing | Green marketing |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-020-00184-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586870