Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Andrea Prothero, Pierre McDonagh
| Year of publication: |
2021
|
|---|---|
| Authors: | Prothero, Andrea ; McDonagh, Pierre |
| Other Persons: | Dyck, Bruno (contributor) ; Manchanda, Rajesh V. (contributor) |
| Subject: | Sustainability | Virtue ethics | Marketing mix paradigm | Marketing 4Ps | Ecofeminism | Marketingmanagement | Marketing management | Ethik | Ethics | Nachhaltige Entwicklung | Sustainable development | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Marketing | Wirtschaftsethik | Economic ethics | Öko-Marketing | Green marketing | Nachhaltigkeit |
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