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An application of a repeat purchase diffusion model to the pharmaceutical industry
Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173
Persistent link: https://www.econbiz.de/10003751377
Cover Image
An application of a repeat purchase diffusion model to the pharmaceutical industry
Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173
Persistent link: https://www.econbiz.de/10009897719