"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. …

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"-- …

Background of ¿pinned¿ images lifestyle advertising in social media -- Cutting through the clutter of mascots in indian … marketing history : mascots in Indian marketing history -- Sociolinguistic effect on an advertising slogan : language as a … signs : a study of advertising copies by pentecostal/charismatic churches in Nigeria -- The role of persuasion in marketing …