Skold, Karl D.; Williams, Gary W.; Hayenga, Marvin L. - In: Agribusiness 3 (1987) 1, pp. 83-97
Exporting high-valued products in general, and meat and meat products in particular, has not been a marketing alternative explored by many purveyors of such products, A series of interviews with executives of successful meat exporting firms was conducted to determine alternative successful...