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Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice; Fullerton, Jami A.; Kim, Yeo Jung - In: Journal of marketing education : JME 35 (2013) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
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Getting real about suicide prevention in the classroom and beyond : using a classroom simulation to create communications for at-risk individuals
Bal, Anjali S.; Weidner, Kelly; Leeds, Christopher; … - In: Journal of marketing education : JME 38 (2016) 2, pp. 90-97
Persistent link: https://www.econbiz.de/10011537307
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Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.; Gross, Barbara L.; Celly, Kirti Sawhney - In: Journal of marketing education : JME 36 (2014) 3, pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
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Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.; Tarr, Emily; Ho, Foo Nin; … - In: Journal of marketing education : JME 42 (2020) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
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Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather; Castro, Iana A.; Peter, Paula - In: Journal of marketing education : JME 39 (2017) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
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Bridging theory and practice in an applied retail track
Lange, Frederik; Rosengren, Sara; Colliander, Jonas; … - In: Journal of marketing education : JME 40 (2018) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
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Heuristics and the choice of method in entrepreneurial marketing education
Lopez-Castro, Itzel; Larios Hernández, Guillermo Jesús; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 296-308
Persistent link: https://www.econbiz.de/10014580262