//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Agricultural and Resource Economics Review"
~isPartOf:"Journal of marketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fallstudien zum Marketing in d...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing
129
Agribusiness
23
Food Consumption/Nutrition/Food Safety
23
Consumer/Household Economics
22
Demand and Price Analysis
20
Agricultural and Food Policy
18
Marketing management
18
Farm Management
13
Institutional and Behavioral Economics
11
Community/Rural/Urban Development
10
Industrial Organization
10
USA
10
United States
10
Health Economics and Policy
9
Risk and Uncertainty
9
Environmental Economics and Policy
8
Land Economics/Use
8
Livestock Production/Industries
8
Production Economics
8
Research Methods/ Statistical Methods
8
Research and Development/Tech Change/Emerging Technologies
8
Resource /Energy Economics and Policy
8
Crop Production/Industries
7
Food Security and Poverty
7
Productivity Analysis
7
Teaching/Communication/Extension/Profession
7
marketing
7
Agricultural Finance
5
Financial Economics
5
Firm performance
5
Labor and Human Capital
5
Public Economics
5
Unternehmenserfolg
5
organic
5
willingness to pay
5
Brand management
4
Consumer behaviour
4
Customer satisfaction
4
Führungskräfte
4
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Kumar, V.
2
Morgan, Neil A.
2
Rego, Lopo L.
2
Ailawadi, Kusum L.
1
Batra, Rajeev
1
Ben Sliman, Malek
1
Berger, Jonah
1
Butaney, Gul
1
Challagalla, Goutam
1
Chapman, Chris
1
Conduit, Jodie
1
Datta, Hannes
1
Day, George S.
1
Ebbes, Peter
1
Farrelly, Francis J.
1
Feng, Hui
1
Fornell, Claes
1
Gebhardt, Gary F.
1
Germann, Frank
1
Grewal, Rajdeep
1
Hanssens, Dominique M.
1
Heerde, Harald J. van
1
Hennig-Thurau, Thorsten
1
Homburg, Christian
1
Humphreys, Ashlee
1
Jaworski, Bernard J.
1
Jedidi, Kamel
1
Jensen, Ove
1
Kannan, P. K.
1
Keller, Kevin Lane
1
Krohmer, Harley
1
Kupfer, Ann-Kristin
1
Kushwaha, Tarun
1
Kübler, Raoul
1
Li, Yanyan
1
Ludwig, Stephan
1
Mishra, Saurabh
1
Modi, Sachin B.
1
Moe, Wendy W.
1
Moorman, Christine
1
more ...
less ...
Published in...
All
Agricultural and Resource Economics Review
Journal of marketing
SpringerLink / Bücher
66
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
32
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Springer eBook Collection
21
Gabler Edition Wissenschaft
19
Journal of strategic marketing
19
Marketing intelligence & planning
18
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
Springer eBook Collection / Business and Economics
17
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
10
Cogent business & management
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Distributor power versus manufacturer power : the customer role
Butaney, Gul
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
Saved in:
3
The chief
marketing
officer matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
4
Corporate social responsibility and shareholder wealth : the role of
marketing
capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
5
Marketing
department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
6
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
7
Marketing
analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
8
Integrating
marketing
communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
9
Demonstrating the value of
marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
10
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->