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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Distribution Channel Choices of Wineries in Emerging Cool Climate Regions
Sun, Lin; Gómez, Miguel I.; Chaddad, Fabio R.; Ross, … - In: Agricultural and Resource Economics Review 43 (2014) 1
characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …
Persistent link: https://www.econbiz.de/10011142642
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Identifying critical problems for mutual cooperation between the private and public sectors : a marketing perspective
Robin, Donald P. - In: Journal of the Academy of Marketing Science 14 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
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Some strategy implications of a matrix approach to the classification of marketing goods and services
Bell, Martin L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10001045560
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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Perceived marketing-sales relationship effectiveness : a matter of justice
Hulland, John; Nenkov, Gergana Y.; Barclay, Donald W. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
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Membership directory / Academy of Marketing Science
Academy of Marketing Science - Ruston, LA - 2012/13 - 2017/18; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009775228
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The financial contribution of customer-oriented marketing capability
Angulo-Ruiz, Fernando; Donthu, Naveen; Prior, Diego; … - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 380-399
Persistent link: https://www.econbiz.de/10010383816
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On the role of the RBV in marketing
Wernerfelt, Birger - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 22-23
Persistent link: https://www.econbiz.de/10010256728