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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Springer eBook Collection / Business and Economics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2013
-
11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855
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Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2015
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12. ed., global ed.
Persistent link: https://www.econbiz.de/10010367127
Saved in:
3
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
-
15, global edition
Persistent link: https://www.econbiz.de/10013547290
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4
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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