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Analyse financière
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City branding : theory and cases
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COMMENT INTERNET TRANSFORME LA MARQUE
Kapferer, Jean-Noël
- In:
Analyse financière
(
2011
)
39
,
pp. 23-25
Persistent link: https://www.econbiz.de/10008997811
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LVMH-Hermès : le dilemme des entreprises familiales du luxe
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Analyse financière
(
2011
)
38
,
pp. 7-8
Persistent link: https://www.econbiz.de/10008817304
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