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The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.; Grewal, Dhruv; Townsend, Claudia; … - In: Journal of marketing 79 (2015) 6, pp. 34-49
Persistent link: https://www.econbiz.de/10011410745
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The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
Grewal, Dhruv; Monroe, Kent B.; Krishnan, R. - In: Journal of marketing 62 (1998) 2, pp. 46-59
Persistent link: https://www.econbiz.de/10005977709
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Income tax compliance : an analysis of perspectives
Singh, Jaspal; Sharma, Arun - In: Artha vijñāna : journal of the Gokhale Institute of … 59 (2017) 3, pp. 238-250
Persistent link: https://www.econbiz.de/10011873116
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Attitude determinants of income-tax e-filing facility : a study of major cities of Punjab (India)
Sharma, Poonam; Sharma, Arun - In: Artha vijñāna : journal of the Gokhale Institute of … 58 (2016) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10011669491
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Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; … - In: Journal of marketing 82 (2018) 3, pp. 142-156
Persistent link: https://www.econbiz.de/10011850437
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In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv; Ahlbom, Carl-Philip; Beitelspacher, … - In: Journal of marketing 82 (2018) 4, pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
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The effect of review writing on learning engagement in channel partner relationship management
Aguirre, Elizabeth; Mahr, Dominik; Ruyter, Ko de; … - In: Journal of marketing 82 (2018) 2, pp. 64-84
Persistent link: https://www.econbiz.de/10011810258
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Online channel use and satisfaction in a multichannel service context : Report No. 03-107
Montoya-Weiss, Mitzi; Voss, Glenn B.; Grewal, Dhruv - In: MSI reports : working paper series (2003) 2, pp. 19-35
Persistent link: https://www.econbiz.de/10001978308
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The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.; Dant, Rajiv P.; Grewal, Dhruv - In: MSI reports : working paper series (2004) 1, pp. 77-101
Persistent link: https://www.econbiz.de/10002200394