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Small retailer's new product acceptance in emerging market : a grounded theory approach
Shaikh, Ateeque; Gandhi, Aradhana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 547-564
Persistent link: https://www.econbiz.de/10011585253
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Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng; Fan, Jiao; Ding, Zhihua; Khan, Inayat - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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A dynamic model for managing overlapped iterative product development
Lin, Jun; Chai, Kah Hin; San, Wong Yoke; Brombacher, … - In: European journal of operational research : EJOR 185 (2008) 1, pp. 378-392
Persistent link: https://www.econbiz.de/10003768789
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Information acquisition in new product introduction
Li, Yongquan; Zhu, Kaijie - In: European journal of operational research : EJOR 198 (2009) 2, pp. 618-625
Persistent link: https://www.econbiz.de/10003852621
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Understanding the impacts of product knowledge and product type on the accuracy of intentions-based new product predictions
Ozer, Muammer - In: European journal of operational research : EJOR 211 (2011) 2, pp. 359-369
Persistent link: https://www.econbiz.de/10008905384
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Channel incentives in sharing new product demand information and robust contracts
Liu, Heng; Özer, Özalp - In: European journal of operational research : EJOR 207 (2010) 3, pp. 1341-1349
Persistent link: https://www.econbiz.de/10008702204
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Models for concurrent product and process design
Roemer, Thomas A.; Ahmadi, Reza H. - In: European journal of operational research : EJOR 203 (2010) 3, pp. 601-613
Persistent link: https://www.econbiz.de/10003944202
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Launching new products through exclusive sales channels
Andritsos, Dimitros A.; Tang, Christopher S. - In: European journal of operational research : EJOR 204 (2010) 2, pp. 366-375
Persistent link: https://www.econbiz.de/10003947189
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Dynamic pricing, product and process innovation
Chenavez, Régis - In: European journal of operational research : EJOR 222 (2012) 3, pp. 553-557
Persistent link: https://www.econbiz.de/10009575801
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Acculturation of local new product development team members in MNC subsidiaries in Thailand
Darawong, Chonlatis; Igel, Barbara - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 351-371
Persistent link: https://www.econbiz.de/10009577084