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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles; Lobo, Antonio C.; Hewege, Chandana - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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Repurchase intention of Korean beauty products among Taiwanese consumers
Moslehpour, Massoud; Wong, Wing Keung; Kien, Pham Van; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10011739471
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Category captain arrangements in grocery retail marketing
Chimhundu, Ranga; Kong, Eric; Gururajan, Raj - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 368-384
Persistent link: https://www.econbiz.de/10011381383
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Marketing empowerment and exclusion in the information age
Saren, Michael - In: Marketing intelligence & planning 29 (2011) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
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Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin; Lai, Kin Keung; Liang, Liang - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
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Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming; Finn, Adam - In: Marketing intelligence & planning 31 (2013) 6, pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
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Market signals : web site investment and physicl store existence
Wang, Xuehua; Chow, Wing Chi; Yang, Zhilin; Lai, … - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 94-113
Persistent link: https://www.econbiz.de/10010247515