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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth - In: Journal of marketing communications 23 (2017) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
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Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul; Eastin, Matthew S. - In: Journal of marketing communications 23 (2017) 6, pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
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Services advertising : showcase the customer!
Décaudin, Jean-Marc; Lacoste, Denis - In: Journal of marketing communications 24 (2018) 5, pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
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Chasing "animal spirits" : business expectations, performance feedback, and advertising intensity in Japanese firms
Powell, K. Skylar; Lim, Eunah; Takahashi, Hidenori - In: Asian business & management 22 (2023) 3, pp. 1035-1064
Persistent link: https://www.econbiz.de/10014327767
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The effectiveness of various video ad-choice formats
Bellman, Steven; Potter, Robert F.; Robinson, Jennifer A.; … - In: Journal of marketing communications 27 (2021) 6, pp. 631-650
Persistent link: https://www.econbiz.de/10012624674