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~isPartOf:"Australasian marketing journal"
~language:"eng"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
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Australasian marketing journal
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Building corporate identity, image and reputation in the digital era
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Entrepreneurship marketing : principles and practice of SME marketing
7
International journal of production economics
7
Cases on managing e-services
5
Data science and innovation in supply chain management : how data transforms the value chain
5
Interdisciplinary management research XVI ; 1
5
Information technology and management
4
Journal of business research : JBR
4
Journal of revenue and pricing management
4
National tax journal
4
Premier reference source
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
The international review of retail, distribution and consumer research
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Cases on innovations in educational marketing : transnational and technological strategies
3
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
3
Harnessing tangible and intangible assets in the context of European integration and globalization ; Volume 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Interdisciplinary management research XVI ; 2
3
International journal of economics and financial issues : IJEFI
3
International journal of electronic commerce : IJEC
3
International journal of networking and virtual organisations : IJNVO
3
International journal of retail & distribution management
3
International review of entrepreneurship : IRE
3
Journal of marketing management : MM
3
Marketing letters : a journal of research in marketing
3
Network, Smart and Open : Three Keywords for Information Systems Innovation
3
The Postal and Delivery Contribution in Hard Times
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Transforming government supply chain management
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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A Gower book
2
Adapting to the future : maritime and city logistics in the context of digitalization and sustainability
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
CIOs and the digital transformation : a new leadership role
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Cases on business and management in the MENA region : new trends and opportunities
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Marketing
as a social science - comments to Roger Layton's article: "There could be more than
marketing
you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
2
Let's make a start : from
marketing
to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
3
Comments on Roger Layton's "There could be more to
marketing
than you might have thought!"
Mittelstaedt, John D.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 249
Persistent link: https://www.econbiz.de/10011596821
Saved in:
4
There is more to
marketing
: an encore to Layton's ring cycle and the compelling case for
marketing
systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
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