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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of Service Management"
~isPartOf:"Journal of professional services marketing"
~subject:"Fuzzy-Set-Theorie"
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Journal of professional services marketing
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Pitching at the fuzzy front-end : authentically assessing new product development
Green, Teegan
;
Weerawardena, Jay
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012668403
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