Results of a survey of the sex-role stereotypes portrayed by women in Australian magazine advertising are presented so that a profile of the interface between women and print media advertising can be documented. With recourse to such actual survey findings advertisers, management, public policy...

Engineering change in consumer attitudes and behaviour is a focus of much marketing activity. To date however, neither academic nor practising marketing researchers have recognised that various types of change may result from their interventions. This paper outlines the Alpha. Beta, Gamma model...

A unique travel innovation provided the opportunity to study the decision processes of innovators by means of self-administered questionnaires. The major findings were that a variety of models were necessary to describe these decision processes, and that the majority of respondents did not...