Aboelmaged, Mohamed; Bani-Melhem, Shaker; Al-Hawari, … - In: Benchmarking: An International Journal 31 (2023) 6, pp. 2034-2060
Purpose Literature on product innovation (PI) has witnessed tremendous growth over the past 60 years. Yet, there has been a dearth of a comprehensive review of the extant PI research maintaining the breadth and depth of the topic. To seal this gap, this paper aims to explore the intellectual...