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~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
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Effects of message appeal when communicating CSR initiatives
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
- In:
Breaking new ground in theory and practice
,
(pp. 263-277)
.
2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009380718
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