//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business / Economics"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Dienstleistun...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Brand management
7
Markenführung
7
Strategic management
6
Strategisches Management
6
Lateinamerika
4
Latin America
4
Führungsstil
3
Leadership style
3
Luxury goods
3
Luxusgüter
3
Marketingmanagement
3
USA
3
United States
3
Dienstleistung
2
Innovation
2
Services
2
Asia
1
Asien
1
Cognition
1
Competition
1
Dienstleistungsinnovation
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Emerging economies
1
Firm performance
1
High technology
1
Hochtechnologie
1
Innovation diffusion
1
Innovation management
1
Innovationsdiffusion
1
Innovationsmanagement
1
International competition
1
International marketing
1
Internationaler Wettbewerb
1
Internationales Marketing
1
Internet marketing
1
Kognition
1
Markenpolitik
1
Market entry
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
76
Aufsatz in Zeitschrift
76
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
3
Author
All
Marshall, Roger
1
Moon, Junyean
1
Mutum, Dilip S.
1
Published in...
All
Business / Economics
Journal of business research : JBR
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Erfurter Hefte zum angewandten Marketing
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Legends in strategic marketing
2
Premier reference source
2
Technischer Vertrieb
2
Zeszyty naukowe
2
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Bankfachbuch
1
Business horizons
1
Business science reference
1
Business/Economics
1
Dienstleistungsmanagement : Jahrbuch
1
Edition Wissenschaft - Apprimus
1
Engineering online library
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science
1
General management series
1
HBR case studies series
1
Handbuch Dienstleistungs-Marketing
1
Harvard business review case studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International entrepreneurship and management journal
1
International journal of technology marketing : IJTMkt
1
International journal of trade and global markets
1
International marketing review
1
JIBS research reports / Jönköping International Business School
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Legends in marketing
1
Marketing intelligence & planning
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Public relations
1
Publikationsreihe ganzheitliches Management in der Praxis : ausgewählte Diplomarbeiten der St. Galler Business School
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing cases from emerging markets
Mutum, Dilip S.
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010190761
Saved in:
2
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
3
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->