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~isPartOf:"Business / Economics"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
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Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
2
Marketing cases from emerging markets
Mutum, Dilip S.
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010190761
Saved in:
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