Organizations tend to evolve in ways that are inherently resistant to entrepreneurship. Yet, entrepreneurship is instrumental for ensuring the long-term sustainability of any enterprise. The key to maintaining relatively high levels of entrepreneurship within a company lies in understanding the...

Marketing thrives on secrets, yet surprisingly little formal attention has been paid to how the marketing of secrecy and the secrecy of marketing can play a significant role in contemporary organizations. We draw upon the fields of organizational studies, psychology, and marketing to develop a...

Sponsorship of large sporting and cultural events has become a major marketing communication tool, particularly when firms obtain exclusive rights and garner the hype associated with this honor. Concomitantly, ambush marketing--defined as attempts by competitors to exploit the event--has also...