Assessing the Structure of Industrial Buying Centers with Multivariate Tools - Multidimensional scaling is a useful tool for determining who works with whom in industrial buying decisions
| Year of publication: |
1999
|
|---|---|
| Authors: | Morris, Michael H. ; Berthon, Pierre ; Pitt, Leyland F. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 3, p. 263-276
|