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A marketing alternative: Consumer leasing and renting
Obenberger, Robert W.; Brown, Stephen W. - In: Business Horizons 19 (1976) 5, pp. 82-86
Persistent link: https://www.econbiz.de/10005438979
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The service imperative
Bitner, Mary Jo; Brown, Stephen W. - In: Business Horizons 51 (2008) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10005333240