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Purpose – The aim of this paper is to examine service quality dimensions and their impact on a rural tourism destination. Design/methodology/approach – The study was conducted in Bario, a highland settlement in the state of Sarawak, Malaysia. It attempts to add to the scant research and to...
Persistent link: https://www.econbiz.de/10014689483
Purpose – This paper proposes an extended model based on the unified theory of acceptance and use of technology (UTAUT) developed by Venkatesh et al. To help better explain the intention to use an enterprise resource planning (ERP) system. Design/methodology/approach – Findings from the...
Persistent link: https://www.econbiz.de/10014689500