P. Pleshko, Larry; A. Heiens, A. Heiens , Richard - In: Business and Economics Research Journal 3 (2012) 3, pp. 1-1
The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm’s strategic profile, including a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market...
