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Business horizons
Journal of advertising research
402
Journal of advertising : official publication of the American Academy of Advertising
302
International journal of advertising : the quarterly review of marketing communications
274
Journal of business research : JBR
263
International journal of advertising : the review of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
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International journal of internet marketing and advertising : IJIMA
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Marketing : ZFP ; journal of research and management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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European journal of operational research : EJOR
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NBER working paper series
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Marketing letters : a journal of research in marketing
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Journal of historical research in marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Health marketing quarterly
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Working paper / National Bureau of Economic Research, Inc.
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Journal of current issues and research in advertising
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International journal of industrial organization
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young consumers : insight and ideas for responsible marketers
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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1
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
2
Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
3
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
4
Gender stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up
Khalil, Ali
;
Dhanesh, Ganga S.
- In:
Business horizons
63
(
2020
)
5
,
pp. 671-679
Persistent link: https://www.econbiz.de/10012301452
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5
It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing
Campbell, Colin L.
;
Runge, Julian
;
Bates, Kenneth
; …
- In:
Business horizons
65
(
2022
)
4
,
pp. 437-446
Persistent link: https://www.econbiz.de/10013325843
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6
Competition and product management : can the product life cycle help?
Onkvisit, Sak
;
Shaw, John J.
- In:
Business horizons
29
(
1986
)
4
,
pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
Saved in:
7
Fitting market strategy to varying product life cycles
Swan, John E.
;
Rink, David R.
- In:
Business horizons
25
(
1982
)
1
,
pp. 72-76
Persistent link: https://www.econbiz.de/10003662779
Saved in:
8
Brand franchise extension: new product benefits from existing brand names
Tauber, Edward M.
- In:
Business horizons
24
(
1981
)
2
,
pp. 36-41
Persistent link: https://www.econbiz.de/10003692105
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9
The emerging new product development industry
Tauber, Edward M.
- In:
Business horizons
16
(
1973
)
2
,
pp. 5-10
Persistent link: https://www.econbiz.de/10003692111
Saved in:
10
Learning to compete
Weidenbaum, Murray L.
- In:
Business horizons
29
(
1986
)
5
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003704429
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