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Betriebsorganisation
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Parasuraman, A.
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Business horizons
Journal of the Academy of Marketing Science
14
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12
Journal of retailing
10
Business Horizons
8
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8
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7
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7
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4
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International journal of quality and service sciences
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European Journal of Marketing
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ECONIS (ZBW)
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1
Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Saved in:
2
Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
Saved in:
3
Quality counts in services, too
Berry, Leonard L.
- In:
Business horizons
28
(
1985
)
3
,
pp. 44-52
Persistent link: https://www.econbiz.de/10001024886
Saved in:
4
Process completeness: Strategies for aligning service systems with customers’ service needs
Piccoli, Gabriele
;
Brohman, M.Kathryn
;
Watson, Richard T.
; …
- In:
Business horizons
52
(
2009
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10008262190
Saved in:
5
Process completeness: Strategies for aligning service systems with customers’ service needs
Piccoli, Gabriele
;
Brohman, M. Kathryn
;
Watson, Richard T.
- In:
Business horizons
52
(
2009
)
4
,
pp. 367-377
Persistent link: https://www.econbiz.de/10008896788
Saved in:
6
So you want your new product planning to be productive
Lawton, Leigh
;
Parasuraman, A.
- In:
Business horizons
23
(
1980
)
6
,
pp. 29-34
Persistent link: https://www.econbiz.de/10002341887
Saved in:
7
Process completeness: strategies for aligning service systems with customers' service needs
Piccoli, Gabriele
;
Brohman, M. Kathryn
;
Watson, Richard T.
- In:
Business horizons
52
(
2009
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003865701
Saved in:
8
Linking corporate culture to strategic planning
Deshpandé, Rohit
;
Parasuraman, A.
- In:
Business horizons
29
(
1986
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10003525126
Saved in:
9
Service firms need marketing skills
Parasuraman, A.
;
Berry, Leonard L.
;
Zeithaml, Valerie A.
- In:
Business horizons
26
(
1983
)
6
,
pp. 28-31
Persistent link: https://www.econbiz.de/10003500750
Saved in:
10
The service-quality puzzle
Berry, Leonard L.
;
Parasuraman, A.
;
Zeithaml, Valerie A.
- In:
Business horizons
31
(
1988
)
5
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003500754
Saved in:
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