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When customers get clever: Managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; Mccarthy, Ian; … - In: Business horizons 50 (2007) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10007390982
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The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.; Bogers, Marcel L. A. M. - In: Business horizons 66 (2023) 1, pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
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Social media? : get serious! ; understanding the functional building blocks of social media
Kietzmann, Jan H.; Hermkens, Kristopher; McCarthy, Ian P.; … - In: Business horizons 54 (2011) 3, pp. 241-251
Persistent link: https://www.econbiz.de/10009126405
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How to work a crowd : developing crowd capital through crowdsourcing
Prpić, John; Shukla, Prashant P.; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 1, pp. 77-85
Persistent link: https://www.econbiz.de/10010476148
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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Is it all a game? : understanding the principles of gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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We’re leaking, and everything's fine : how and why companies deliberately leak secrets
Hannah, David; McCarthy, Ian P.; Kietzmann, Jan - In: Business horizons 58 (2015) 6, pp. 659-667
Persistent link: https://www.econbiz.de/10011392846
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Service, emotional labor, and mindfulness
Wang, Emma; Berthon, Pierre R.; Leyland, Pitt; … - In: Business horizons 59 (2016) 6, pp. 655-661
Persistent link: https://www.econbiz.de/10011609830
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Click here to agree : managing intellectual property when crowdsourcing solutions
De Beer, Jeremy; McCarthy, Ian P.; Soliman, Adam; … - In: Business horizons 60 (2017) 2, pp. 207-217
Persistent link: https://www.econbiz.de/10011653688