Is it all a game? : understanding the principles of gamification
Karen Robson; Kirk Plangger; Jan H. Kietzmann; Ian McCarthy; Leyland Pitt
| Year of publication: |
2015
|
|---|---|
| Authors: | Robson, Karen ; Plangger, Kirk ; Kietzmann, Jan H. ; McCarthy, Ian P. ; Pitt, Leyland F. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 4, p. 411-420
|
| Subject: | Gamification | Experience | Mechanics | Dynamics | Emotions | Behavior change | Motivation | American Idol | Emotion | Computerspiel | Video game | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300887