Narrow search
Showing 1 - 10 of 24
Cover Image
Gray power : next challenge to business?
Gelb, Betsy D. - In: Business horizons 30 (1977) 2, pp. 38-45
Persistent link: https://www.econbiz.de/10002401469
Cover Image
Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
Cover Image
Strategic planning for the under-dor
Gelb, Betsy D. - In: Business horizons 25 (1982) 6, pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
Cover Image
When and how to use outplacement
Gelb, Betsy D. - In: Business horizons 29 (1986) 5, pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
Cover Image
Reducing reluctance to transfer
Gelb, Betsy D. - In: Business horizons 30 (1987) 2, pp. 39-43
Persistent link: https://www.econbiz.de/10001029099
Cover Image
The challenge to marketing dominance : will social responsibility be recognized?
Brien, Richard H.; Gelb, Betsy D.; Trammell, William D. - In: Business horizons 15 (1972) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10001953743
Cover Image
Managing with the consumer's help
Gelb, Betsy D.; Gelb, Gabriel M.; Griffin, Ricky W. - In: Business horizons 19 (1976) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10002401487
Cover Image
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.; Morris, Bruce; Friedman, Ana - In: Business horizons 64 (2021) 5, pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Cover Image
Acknowledging religious diversity : opportunities and challenges
Gelb, Betsy D.; Longacre, Teri Elkins - In: Business horizons 55 (2012) 5, pp. 509-518
Persistent link: https://www.econbiz.de/10009623100