Managing with the consumer's help
[von] Betsy D. Gelb; Gabriel M. Gelb and Ricky W. Griffin
| Year of publication: |
1976
|
|---|---|
| Authors: | Gelb, Betsy D. ; Gelb, Gabriel M. ; Griffin, Ricky W. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 19.1976, 2, p. 69-74
|
| Subject: | Betriebsführung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002401487