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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The early bird catches the news : nine things you should know about micro-blogging
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
54
(
2011
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10008904548
Saved in:
2
Tips for managing career transitions and your golf game: Lessons and teaching from Harvey Penick's Little Red Book
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10008350237
Saved in:
3
The fairyland of Second Life: Virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10008317144
Saved in:
4
Unprofitable customers and their management
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Business horizons
52
(
2009
)
1
,
pp. 89-98
Persistent link: https://www.econbiz.de/10008160100
Saved in:
5
The Britney Spears universe: Social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-32
Persistent link: https://www.econbiz.de/10009816583
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6
The fairyland of Second Life: Virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-573
Persistent link: https://www.econbiz.de/10008896777
Saved in:
7
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
54
(
2011
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10008931541
Saved in:
8
The early bird catches the news: Nine things you should know about micro-blogging
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
54
(
2011
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10008818912
Saved in:
9
Unprofitable customers and their management
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Business horizons
52
(
2009
)
1
,
pp. 89-98
Persistent link: https://www.econbiz.de/10008879521
Saved in:
10
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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